The Most Complete Amazon Restricted Brands List October 2024

I’m glad you found us !

I’ve been selling on Amazon since 2011, and I created  Brandumentals to share my experience with aspring sellers so that others don’t waste money on things they can avoid. and we have been keeping the most accurate and complete list of restricted brands on Amazon since 2011. Whether you’re a new or experienced seller, this is your go-to resource to avoid costly mistakes with restricted brands. And yes, this list is fully updated for September 2024!

Want to contribute? If you notice any brands missing, feel free to add them using the form at the bottom of this post, and we’ll verify and add them to the list.

Got a brand to add? Simply fill out the form at the bottom of this post, and we’ll gladly verify and include it in the list!

What Makes a Brand Restricted on Amazon?

Not all restricted brands are restricted for the same reasons. Here’s why certain brands are included on this list:

1- Completely Restricted Brands: Some brands are exclusively sold by the brand owner or by Amazon itself. No third-party sellers are allowed to sell these brands.

2-Restricted but Request-able: These brands allow you to apply for approval. In some cases, you’ll need invoices from an authorized wholesaler, and in others, automatic approval is based on your seller history. In other words, the brand is restricted from unapproved sellers or sellers limited account approvals. This means the brand appears as restricted, but you have the option to request approval to sell it. Alternatively, based on your seller performance history—including factors like account health, sales volume, and feedback—Amazon may automatically grant you approval to sell the brand without needing to submit documentation. Some brands also have specific requirements, such as brand-authorized partnerships or participation in their resale programs, to get approval.

3- Brands That File IP Complaints: Some brands allow their products to be listed but frequently file intellectual property (IP) complaints against sellers. We recommend avoiding these to protect your account from suspension.